Ralph Lauren Fragrances Makes Jasprit Bumrah Polo 67 EDP Celeb Endorser

Ralph Lauren Fragrances has made Men in Blue fast bowler Jasprit Bumrah the face of Polo 67 Eau de Parfum in India. 

The collaboration underlines the brand’s commitment to celebrating values of discipline, determination, and quiet confidence, qualities that epitomise Bumrah’s journey from a young cricketing talent with modest beginnings to one of the world’s leading fast bowlers.

The move is a key part of L’Oreal International Distribution SAPMENA run Ralph Lauren Fragrances’ campaign to refresh the brand in India.  

Following the partnership, Charles-Alexandre Boczmak, General Manager of L’ Oreal International Distribution SAPMENA, stated, “Jasprit’s journey of perseverance and discipline, and his role as an inspiration to millions, make him the ideal partner to represent Polo 67. His persona perfectly reflects the timeless yet vibrant and contemporary vision that Ralph Lauren Fragrances embodies.”

Bumrah added, “Ralph Lauren has always symbolised timeless elegance and authentic individuality. As a brand I’ve always admired and dreamed of working with, it was an honour to collaborate with them – and no less, on a fragrance campaign that’s centred around designing your dreams through determination and grit. That is a message that really resonates with me in my cricket career and in my life.”

Bumrah continues being an endorsement magnet as the latest Polo Ralph Lauren deal adds to a burgeoning portfolio of endorsements this year, including the likes of JadeBlue, foundit, L &T Finance, Lenovo, Volkswagen, Boomer, Canara HSBC Life Insurance, uppercase and Sketchers.  

 According to ASN data, Ralph Lauren has spent slightly over US$2.4m in the Asian sponsorship market since Q123, with an average quarterly investment of  almost US$203k during this period. The forecast for Q425 is tipped to hit US$119k, while below the usual average quarterly investment, it is still an upswing from the collective investment of US$183k in 2025 so far.