India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video

May 28, 2020

Gulf Oil, a leading lubricant brand in India, has recently activated  an animated video campaign featuring…

Facebook Pumps A Massive US$5.7b Into Reliance Jio

April 23, 2020

Facebook has paid US$5.7 b for a stake of around ten per cent in Jio Platforms,…
IPL 2019

BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard

March 7, 2020

The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
virat kohli

Facebook Retreats From Big Ticket Sports Rights Bidding

February 1, 2020

Facebook is cutting back on original programming and the purchase of live sports rights for its…

La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal

December 13, 2019

The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…

Oppo Continues Backing World Cricket With ICC Deal

December 7, 2019

Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…

Is Ganguly’s Latest Endorsement A Conflict of Interest?

November 17, 2019

Indian cricket legend - and the President of the Board of Control for Cricket in India…
Technology Brands India Sport Sponsorship

Tech Companies Move Into India Sport To Reach Lower Tier Towns

October 14, 2019

Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
Byjus Team India Shirt Sponsorship

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.

Oppo Rumoured To Leave Major Cricket Sponsorship In India

July 13, 2019

A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…