October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
July 26, 2019
India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.
July 13, 2019
A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
May 5, 2019
In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…
April 27, 2019
The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…
April 12, 2019
TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.
March 27, 2019
The Indian Premier League (IPL) is vast in its Sponsorship diversity, as it reaches all corners of society... but the latest Sponsorship 'union' has come from beyond leftfield.
March 21, 2019
With a mere three days for their opening IPL 2019 match next Monday, Kings XI Punjab are still without a title sponsor for the season.
February 23, 2019
Chennai Super Kings (CSK) have announced a deal to promote British Empire and SNJ 10000 Packaged Drinking Water, two sub-brands of the SNJ Distilleries group.