Cricket

Tyre Maker CEAT Seals Yashasvi Jaiswal Endorsement

April 7, 2026

Tyre maker CEAT has struck a multi-year endorsement deal with emerging Indian cricketer Yashasvi Jaiswal.  According…

Kingfisher Premier Packaged Drinking Water Backs IPL 

March 30, 2026

United Breweries Limited has partnered with the BCCI to boost the fan experience at the TATA…

Indian Mobile Brand Ai+ Smartphone Strikes IPL Deals

March 27, 2026

Ahead of the 2026 IPL season, homegrown Ai+ Smartphone has struck a brace of IPL official…

Uniqlo Seals Endorsement Deal With Jasprit Bumrah In India

March 25, 2026

In its bid to cement its position in the premium casualwear market, Uniqlo has clinched a…

De Beers Picks Batsman Abhishek Sharma As Its Face Of India   

March 12, 2026

Fresh from winning a T20 World Cup title, Indian batsman Abhishek Sharma has sealed an endorsement…

Vodafone Idea Partners IPL’s Chennai Super Kings (CSK)

March 4, 2026

Telco network Vodafone Idea (Vi) has entered into a three-season partnership as the official communications partner…

Indian Fragrance Brand EM5 Partners With Suryakumar Yadav 

February 13, 2026

Challenger Indian fragrance brand EM5 has struck a partnership with India T20 cricket skipper Suryakumar Yadav. …

Goa Tourism Backs The World Legends Pro T20 League

January 19, 2026

Goa Tourism has become the presenting sponsor for the debut season of The World Legends Pro…

Malaysia Airlines Partners Mumbai Indians In Landmark Deal  

January 15, 2026

Malaysian Airlines has sealed a landmark T20 cricket sponsorship deal with five-time IPL champions Mumbai Indians. …

Challenger Athleisure Brand Oxpecker Nets Indian Cricketer Washington Sundar’s Endorsement 

October 15, 2025

Emerging Indian athleisure brand Oxpecker— co-founded by  then 20-year-old entrepreneur Dev Raval in 2023— has clinched a…