Cricket

Gayle Bats For Online Education Platform Expanding Into Asia

June 2, 2017

T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.

Logo Mayhem Diminishes IPL’s Effectiveness

May 23, 2017

The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…

Amul Backs The Black Caps’ ICC Champions Trophy Campaign: Will More Indian Brands Follow Suit?

May 16, 2017

Indian dairy giant Amul has become the principal sponsor of the New Zealand cricket team for the upcoming ICC Champions Trophy.

Gujarat Lions Sponsor In Hot Soup

May 12, 2017

The Allahabad High Court has issued a notice to the Board of Control for Cricket in India (BCCI), Sony Pictures Network and a pan masala manufacturing company for…

Vivo Sprints Ahead In India’s Sports Sponsorship Market

May 9, 2017

Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).

Motorola Bites Into India’s Massive Cricket Sponsorship Industry

April 14, 2017

American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…
Team India

Media Spending Fuels India’s Sport Sponsorship Market In 2016

March 20, 2017

Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…

Oppo Splashes A Massive US$162m For Team India Sponsorship

March 7, 2017

Oppo Mobile is poised to replace broadcasting giants Star India as the official sponsor of the Indian cricket team from April, winning the five-year rights package for a…
Team India

Team India Sponsorship Rights To Bring In US$80m Windfall

February 16, 2017

The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…

Emerging Bank Bowls Ahead With India’s Blind Cricketers

February 6, 2017

IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.