Cricket

Team India Sponsorship Rights To Bring In US$80m Windfall

February 16, 2017

The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…

Emerging Bank Bowls Ahead With India’s Blind Cricketers

February 6, 2017

IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.

Challenger Asian Audio Brand Scores Cricket Superstar

January 30, 2017

The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.

Indian Cricket Ushers 2017 With A Bombshell

January 6, 2017

Indian cricket ushered in 2017 with BCCI President Anurag Thakur and secretary Ajay Shirke ordered to step down by the nation’s Supreme Court.

Emerging Electronics Brand Haier Continues Investing In Fight Sports

November 29, 2016

Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…

DBS Rides On Sachin Mania & YouTuber Jose Covaco In India

November 23, 2016

DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.

Big Brands Cautious With Costly Celebrity Endorsements In India

October 21, 2016

This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.

Twitter Joins IPL's Fierce Digital Rights Race

October 17, 2016

The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.