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PUBG MOBILE Partners K-Pop Girl Group Babymonster
With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster.
Under the partnership, PUBG MOBILE players can earn in-game Babymonster inspired activations—including taking photos with their favourite band member and play its music on the group’s branded cassette player— and also participate in other interactive gameplay elements on the Erangel and Rondo maps until May 6th.
Following the partnership, Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, enthused, “With PUBG MOBILE’s 7th anniversary this year, we’re excited to continue delivering fresh and engaging content for our players, and we look forward to bringing the excitement and vibrancy of Babymonster to the game.”
“With Babymonster’s meteoric rise in the music industry and their undeniable impact on global pop culture, this collaboration is a perfect fusion of music and gaming. We can’t wait for players to experience the energy and style of Babymonster on the battlegrounds.”
K-pop and e-sports have working hand in glove over the past few years; the likes of Blackpink and Le Sserafim have collaborated with PUBG Mobile and Overwatch 2 respectively
According to ASN data, esports is forecasted to witness sponsorship of US$2.5m+ for Q125, a figure similar to the US$2.7m quarterly investment in the previous two quarters. However, the investment is far from the average quarterly investment of almost US$5.4m since Q222.
