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K-POP Group Babymonster Fronts Latest Sunsilk Campaign
July 15, 2026
Unilever shampoo brand Sunsilk has launched a new campaign featuring K-pop group Babymonster, conceptualised with frank.…
Gyeongju City Makes K-Pop Girl Group Rescene Its Official Tourism Ambassador
July 6, 2026
South Korea’s Gyeongju City has made K-pop girl group Rescene the city’s official tourism ambassador. Besides this endorsement deal,…
Lotte Wellfood’s Pepero Renews Stray Kids’ Global Endorsement Partnership
June 30, 2026
South Korean confectionery behemoth Lotte Wellfood has extended its Pepero snack brand’s global partnership with internationally…
Oreo Strikes Global BTS Partnership
June 4, 2026
Oreo has bagged a landmark global snacking partnership with K-pop sensation BTS. The partnership sees a…
South Korea’s Cuckoo Expands Lee Junho’s Endorsement
May 11, 2026
South Korean home appliance brand Cuckoo has expanded South Korean singer- actor Lee Junho’s endorsement to…
L’Oreal Seals Song Yuqi’s Endorsement
April 23, 2026
L'Oreal Paris has made Chinese idol Song Yuqi from K-pop girl group (G)I-dle as its latest…
Samsung Seals BTS Arirang World Tour Global Partnership
April 2, 2026
Samsung has secured a global partnership with BTS for their upcoming Arirang World Tour. The partnership…
Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador
February 12, 2026
South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…
Gong Cha Renews Stray Kids’ Felix Endorsement Deal
January 30, 2026
Taiwanese bubble tea brand Gong Cha has renewed and expanded its global celebrity endorsement deal with K-pop’s…
Roger Vivier Expands K-Pop Yeji’s Endorsement
December 3, 2025
French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…
