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K-Pop
L’Oreal Seals Song Yuqi’s Endorsement
April 23, 2026
L'Oreal Paris has made Chinese idol Song Yuqi from K-pop girl group (G)I-dle as its latest…
Samsung Seals BTS Arirang World Tour Global Partnership
April 2, 2026
Samsung has secured a global partnership with BTS for their upcoming Arirang World Tour. The partnership…
Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador
February 12, 2026
South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…
Gong Cha Renews Stray Kids’ Felix Endorsement Deal
January 30, 2026
Taiwanese bubble tea brand Gong Cha has renewed and expanded its global celebrity endorsement deal with K-pop’s…
Roger Vivier Expands K-Pop Yeji’s Endorsement
December 3, 2025
French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…
K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal
August 27, 2025
K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL. The campaign…
Hyundai Duty Free Replaces NewJeans With QWER As Brand Ambassadors
July 10, 2025
Fresh from winning the favourite girl band award at 34th Seoul Music Awards last month, QWER…
Gucci Lands Global Endorsement With Stray Kids’ Lee Know
July 2, 2025
Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …
Haribo Jumps on The K-Pop Bandwagon With Jennie Collaboration
April 21, 2025
In a rather surprising left-field move, German gummy brand Haribo is all poised to collaborate with…
PUBG MOBILE Partners K-Pop Girl Group Babymonster
March 25, 2025
With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG…
