K-Pop

Insight: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Neymar Scores Endorsement Deal With Police

December 18, 2013

Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…

Dal Shabet Scores Deal With Elysian Gangchon Resort

November 15, 2013

K-pop girl group Dal Shabet has been announced as the honorary ambassador of GS Construction’s Elysian Gangchon Resort, a 3-star hotel in Chuncheon.

NU’EST-M Set To Scale Chinese Music Scene

November 8, 2013

Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.

Sistar Renews Endorsement Deal With Pelicana

June 27, 2013

South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.

Samsung secures naming rights to K Pop awards

December 10, 2012

Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.

AirAsia X sponsors Korean boy band

November 14, 2011

Air Asia X has become the official airline sponsor of Korean boy bad, 2PMâ€™s concert in Kuala Lumpur that will be held at Stadium Negara later this month.