K-Pop

Samsung secures naming rights to K Pop awards

December 10, 2012

Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.
AirAsia

AirAsia X sponsors Korean boy band

November 14, 2011

Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.