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K-Pop
PUBG Hosts First-Ever Virtual Concert With Blackpink
July 29, 2022
Mobile-based game PUBG Mobile has begun to host its first ever virtual concert featuring best-selling K-pop girl group…
K-Pop Star CL Parties It Up With Johnnie Walker
June 18, 2021
Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
UMG Co-Invests In Live Gig Streaming Platform With Korean Music Titans
February 19, 2021
Universal Music Group (UMG) is working with two K-Pop majors – Big Hit Entertainment and YG…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
Prudential Invests In K-Pop With SuperM Collab
January 8, 2021
The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
