Linglong Tire Scores Global Deal With Chelsea FC

Leading Chinese tyre maker Linglong Tire have secured a new deal with Premier League club Chelsea FC. 

The multi-year partnership has cemented Linglong Tire as the London football club’s official global tire partner, marking a significant step in both organisations’ international growth.

As part of the collaboration, Linglong Tire will provide tires for the Chelsea FC men’s team bus in the UK. The deal also includes exclusive content creation, player interactions, and branding opportunities in key markets worldwide.

Following the deal, Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, said, “We are delighted to welcome Linglong Tire as our new official global tyre partner, an ambitious and innovative company who are committed to excellence in manufacturing, service and brand.”

“We look forward to contributing to Linglong’s global growth plans and collaborating with a respected Chinese brand to grow our footprint in China.“

Wang Feng, Chairman and President of Linglong Tire, added, “Becoming the official global partner of Chelsea Football Club is an important milestone in Linglong Tire’s internationalization strategy. We cherish this opportunity and will fully utilize this to showcase the brand charm and product strength of Linglong Tire to the world.”

“We look forward to working with Chelsea to deliver passion and excellence to fans and consumers worldwide, jointly writing a new chapter in our brand development.”

According to ASN data, Linglong Tire (1.3%, ~US$2.3m) is still a challenger brand for its category across the Asian sponsorship market  since Q421, with a quarterly average investment of  almost US$216k. The brand had previously sponsored China Volleyball League and D1 Street: Legal Series, and also has an ongoing deal with Serie A giants Juventus FC.