Chelsea FC

Premier League Club Chelsea Breaks Oman Air Partnership

March 14, 2024

Premier League club Chelsea have severed their sponsorship ties with Oman Air, the national carrier of…

Crypto Platform BingX Scores Chelsea FC Sleeve Sponsorship Deal

January 4, 2024

Singapore headquartered cryptotrading platform BingX is poised to become the new sleeve sponsor of Premier League…

Chelsea FC Widens Chinese Content Reach With Weibo Deal

November 13, 2020

Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…

Singha Extends Long-Term Chelsea FC Partnership

July 11, 2019

Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.

What is it With The Hotel Category & The Premier League? Now Marriott + Man U

February 21, 2019

Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.

Unilever Leverages Major Sports Sponsorships Deals

October 4, 2018

Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio

May 16, 2018

Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…