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Rubber (Tyres)
Yokohama Rubber Secures ATP Partnership
April 12, 2024
Leading Japanese tyre brand Yokohama Rubber has sealed a new multi-year partnership deal with elite men’s…
Indian Supercross Racing League (ISRL) Kicks Off With A Raft Of Sponsors
January 29, 2024
The CEAT Indian Supercross Racing League (ISRL), touted to be the world’s first franchise-based supercross league…
Toyo Tires Continues Backing UFC
December 20, 2023
Japanese tyre maker Toyo Tires renews its sponsorship deal with major MMA property UFC. Under the…
Chinese Tyre Maker ZC Rubber Secures Global Partnership With Arsenal FC
December 4, 2023
Chinese tyre manufacturer ZC Rubber have sealed a global partnership deal with Premier League leaders Arsenal…
Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League
October 13, 2023
Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. Following the…
Hankook Renews MLB Deal
April 20, 2023
South Korean tyre giant Hankook has renewed its deal with Major League Baseball (MLB). It will…
Indian-based Tyre Brand Books Big Return To Sports With IPL Deal
November 24, 2021
Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…
South Korea’s Kumho Tyre Renews Spurs Deal
July 30, 2021
South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…
Challenger Payment & Tire Brands Build On IPL Involvement
March 18, 2021
Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
