February 27, 2015
Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in Premier League history.
February 4, 2015
Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…
December 2, 2014
Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…
October 22, 2014
Bundesliga club FSV Mainz 05, which is currently unbeaten after 8 games in its league campaign, has signed a one-year advertising deal with Chinese tyre manufacturer Linglong Tyre.
June 13, 2014
Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).
June 4, 2014
Italian tyre maker Pirelli has strengthened its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.
April 3, 2014
German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.
March 18, 2014
With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.
January 6, 2014
Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…
September 30, 2013
Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.