Vietnamese Tech Giant FPT Corporation Backs Chelsea FC In Global Deal

Vietnamese technology giant FPT Corporation has clinched a global partnership deal with Chelsea FC, with the ambitious intention to accelerate the football club’s digital transformation and expand their global reach.

FPT, one of Vietnam’s largest tech companies, is poised to collaborate with Chelsea to develop AI-enabled digital solutions that enhance fan engagement and operational performance. 

Under the deal,  FPT will leverage on software development, IT services, and digital platforms to support the club’s business and fan experience objectives, particularly global fan interaction beyond matchdays in Stamford Bridge. The Vietnamese tech company will also bank on the partnership to boost its global brand awareness as a leading digital partner to international organisations.     

While financial terms of the partnership have not been disclosed, the collaboration mirrors Chelsea FC’s ongoing push to tap into new markets and leverage emerging technologies to better connect with fans worldwide.

Todd Kline, president of commercial for Chelsea Football Club, said, “As Chelsea FC celebrate their 120th anniversary, we know our future will be shaped not only by our commitment to success on the pitch but by the transformation of our club using technology. Vietnam has experienced significant growth in recent years and emerged as a global digital hub, thanks to the energy and spirit of its people. FPT’s expertise in core business systems, data intelligence, and AI makes them the perfect partner to propel Chelsea FC into this new era.”

Mark Scrivens, FPT Software United Kingdom CEO, FPT Corporation, added, “Our unwavering commitment to the UK market drives us to implement cutting-edge innovations, including data analytics and artificial intelligence, that will benefit Chelsea FC, its fans, and the broader community. By leveraging these technologies, we aim to enhance on-field performance, deliver a personalised and immersive Chelsea FC experience, and foster a stronger, more connected community off the pitch.”

According to ASN data, football (35.9%, ~US$4.5b) continues to be have the biggest share in Asia’s sponsorship market since Q322, with an average quarterly investment of almost US$391.4m during this period. The bulk of these deals tend to be brands backing major European football clubs. The forecast for Q225 is poised to hit US$364.6m after a muted Q125 seeing a mere ~US$191.2m.