Aussie Trading Platform TMGM Seeks AFF Suzuki Cup Boost

In a bid to  increase brand awareness across Southeast Asia, online trading platform – Australian-based – TMGM has become the official main sponsor of the biennial AFF Suzuki Cup 2020, the region’s biggest national football tournament.  

The tournament is scheduled to be held in Singapore between December 1, 2021 to January 1, 2022 and TMGM’s branding will have a significant presence across in-stadium, live broadcasts, digital as well as social media before and throughout the tournament. 

Apart from backing the Fan Village activities in the stadium, TMGM will also launch the brand’s mascot, Max the Globe, who will interact with fans on the opening match of the AFF Suzuki Cup 2020.  

There are several precedents for this category in football, targeting Asian audiences:

• FX Pro sponsored the AFC (Asian Football Confederation) as much as a decade ago
• Arsenal partnered with Markets.com, to target Asia, in 2014
• Alipay sponsored Chinese Football in 2019
• And now cryptocurrency trading platforms – trading platforms for the ‘next generation of asset class’ – e.g. Singapore-based Bitget’s sponsorship deal with Italian football club, Juventus

Following the announcement, Major General Khiev Sameth, Chairman of the AFF, said, “We are delighted to welcome on board our newest sponsor TMGM into the AFF Suzuki Cup family. TMGM is one of the fastest-growing CFD providers in the world, and we are excited to be in partnership with them to engage their key audiences through football.”