Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport marketing agency, World Sport Group (WSG). As part of the deal, FxPro will receive on-screen branding at various stages of the “live†telecast of each of the 117 AFC Champions League matches. FxPro founder, Denis Sukhotin, said Asia is a core market for FxPro and that the company is keen to develop its brand in the region through sponsorship.
“FxPro is expanding its profile in Asia and the Middle East so the decision to support the AFC Champions League is a natural fit for the future ambitions of the business,†Sukhotin said.
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