AFC

Qatar Airways Cements Position As Major Football Sponsor In Asia

December 19, 2023

Qatar Airways has secured a major sponsorship deal with the Asian Football Confederation (AFC) from early…

Visa Focuses On Asian Football Partnership

November 23, 2023

Ahead of the AFC Asian Cup 2023 in Qatar early next year, Visa have agreed a…

Spain’s Kelme Ramps Up Asian Football Interest With Latest Move

August 31, 2021

The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…

Saudi Arabia’s Futuristic City Project NEOM Partners AFC

March 31, 2021

Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…

Japanese Gaming Giant Konami Renews Asian Football Deal

January 27, 2021

Japanese video game giant Konami has renewed a deal with the Asian Football Confederation (AFC) for the…

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…

Asian Football Confederation (AFC) Stuns With Lucrative Commercial Rights Deal

June 14, 2018

The Asian Football Confederation (AFC) has secured a massive boost in revenue for its commercial rights, displacing its 25-year incumbent agency in the process.

Challenger Brand Molten Wades Into The Asian Football Scene

May 8, 2018

Japanese sports equipment brand Molten is making a beeline for the continent’s football scene, sealing an Official Match Ball deal with the Asian Football Confederation (AFC).

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…