Thailand

La Liga Partners Emerging Fantasy Sports Platform, Ballr

February 23, 2017

Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.

Local Alcohol Giant Inspires FAT’s FIFA World Cup Dreams

February 2, 2017

The Football Association of Thailand (FAT) has received a major financial boost for its World Cup hopes from one of Asia's largest sponsors from the Beverages category.

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Toyota Continues Bankrolling Thai Football

January 23, 2017

Automobile brand Toyota continues its long-term strategy in Thailand’s football industry and consolidates position as market leader.

Tencent Cements Presence In Thailand’s Digital Content Scene

January 5, 2017

China’s SEO and entertainment major Tencent has its eye on Southeast Asia; sealing a partnership with Thai digital book and magazine publisher Oookbee.

Thailand Sporting Events Set To Resume

November 14, 2016

As Thailand observes the end of the 30-day mourning period for its late King Bhumibol Adulyadej, the government has given the approval for sporting activities and regular broadcasting…

Thailand Sponsorship Economy Could Take US$60m Hit Due To Monarch’s Passing

October 25, 2016

Last week saw the tragic passing of Thailand's King Bhumibol Adulyadej, the world's longest serving monarch, and analysts have warned of political and economic upheaval across the board.…

Emerging Insurance Player Partners Foxes For Brand Awareness

October 5, 2016

Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

K-Pop Peace Concerts To Travel Around The World In 2017

September 23, 2016

World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.