Thailand

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer

February 28, 2018

The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…

Ikea Eyes Southeast Asian Expansion, But Sponsorship To Remain Low

October 12, 2017

Vietnam and the Philippines have been announced as the next two markets in Ikea’s expansion strategy in the Asean region, along with a new e-commerce presence in Singapore…

CJ Entertainment Pushes Global Agenda

September 17, 2017

South Korean film giant CJ Entertainment is poised to produce at least 20 titles in more than 10 languages, beginning in 2020.

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.

Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase

July 17, 2017

Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.

Thailand's Sailing Scene Boosted By Investment From Leading Pizza Franchise

June 20, 2017

Thailand largest pizza fast food restaurant The Pizza Company, which is part of The Minor Food Group, has become the co-sponsor of the Optimist World Championship 2017.

Chang Reworks Everton Partnership

May 15, 2017

Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.

Line Aims To Drive Brand Partnerships On Back Of Video Content Growth (Thailand)

March 29, 2017

Line Thailand is going big on its free online video content service as the mobile messaging company aims to leverage the massive rise of domestic online video advertising…