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Thailand
Singapore’s Lux Asia Pacific Enters Sponsorship Game With Regional Bayern Munich Deal
January 24, 2019
Singapore-based firm Lux Asia Pacific has secured a deal reportedly in the US$1m range to become Bayern Munich’s regional partner in Thailand and Indonesia.
Thai Cinema Operator Partners With Dell on World’s First eSports Theatre
October 26, 2018
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.
Facebook Bets On Live Football For Asian Markets
July 10, 2018
Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.
Chang Heats Up Branded Content Race In Southeast Asia
May 21, 2018
Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.
Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer
February 28, 2018
The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…
Ikea Eyes Southeast Asian Expansion, But Sponsorship To Remain Low
October 12, 2017
Vietnam and the Philippines have been announced as the next two markets in Ikea’s expansion strategy in the Asean region, along with a new e-commerce presence in Singapore…
CJ Entertainment Pushes Global Agenda
September 17, 2017
South Korean film giant CJ Entertainment is poised to produce at least 20 titles in more than 10 languages, beginning in 2020.
Foxes Join The EPL Shirt Sleeve Sponsorship Brigade
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.
Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase
July 17, 2017
Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.
Thailand's Sailing Scene Boosted By Investment From Leading Pizza Franchise
June 20, 2017
Thailand largest pizza fast food restaurant The Pizza Company, which is part of The Minor Food Group, has become the co-sponsor of the Optimist World Championship 2017.
