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Tennis
Ganten: Chinese Water Brand Shifting From Domestic To International
October 19, 2017
Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.
French Tennis Sponsors TV Star... But The Sport Softened In 2016
March 16, 2017
The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.
Accor Hotels Splashes On Branded Content In Asia
January 31, 2017
Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.
Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content
December 8, 2016
After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.
MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament
July 7, 2016
Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.
ESPN Gets Ambitious In India's Growing Sports Industry
June 2, 2016
With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…
Big Spending Maruti Suzuki Finally Boards The IPL Fanfare
March 22, 2016
Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…
Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed
January 19, 2016
Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…
Uniqlo Sticks With Japanese Tennis Ace
January 8, 2016
Ahead of the season opening Grand Slam in Australia, Asian tennis star Kei Nishikori has renewed his long-term endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, which…
Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship
November 24, 2015
Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…
