Tennis

Yokohama Rubber Secures ATP Partnership 

April 12, 2024

Leading Japanese tyre brand Yokohama Rubber has sealed a new multi-year partnership deal with elite men’s…

Chinese White Goods Giant Haier Extends ATP Deal 

March 18, 2024

Chinese white goods giant Haier has renewed its deal with the ATP, the governing authority of the…

Infosys Renews ATP Digital Innovation Partnership 

March 13, 2024

Indian multinational digital services and business consulting company Infosys have extended their digital innovation partnership with…

Saudi Arabia’s Public Investment Fund (PIF) Backs ATP In Latest Deal

March 6, 2024

Another week, another deal seems to be the mantra for Saudi Arabia’s Public Investment Fund (PIF)…

Emirates Adds Wimbledon To Complete Its Grand Slam Sponsorship Portfolio 

February 29, 2024

Dubai-based airline Emirates has clinched a new partnership with prestigious Grand Slam tournament Wimbledon.  The multi-year…

Saudi Arabian Tennis Federation Partners Rafael Nadal

January 18, 2024

The Saudi Arabian Tennis Federation, the nation’s authority for the sport, has announced Spanish tennis legend…

China’s Luckin Coffee Backs Australian Open 

January 12, 2024

Luckin Coffee, often known as China’s Starbucks, has secured a partnership deal with Tennis Australia. Under the…

OnlyFans Banks On Aussie Tennis Ace Nick Kyrgios Collab  

December 14, 2023

OnlyFans, a subscription-based platform infamous for its racy adult paywall content, is trying to make yet…

Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India  

November 24, 2023

Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…

Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador 

October 19, 2023

India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…