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Tennis
Chinese White Goods Giant Haier Banks On Tennis Deals
May 14, 2023
Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…
Rolex Renews Sponsorship Deal With Revamped Shanghai Masters
February 24, 2023
Rolex has renewed its sponsorship deal with the Shanghai Masters ATP 1000 tennis tournament. Under the…
India’s EaseMyTrip Dabbles In Tennis Sponsorship
December 15, 2022
Indian online travel company EaseMyTrip has become the official travel partner for the debut season of World…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals
October 1, 2019
AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…
Fila Secures Deal With China Tennis Open On Back Of 3x Growth
September 21, 2019
Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.
All Nippon Airways (ANA) Backs CNN’s Tennis Show Open Court
July 4, 2019
Japan's largest carrier, All Nippon Airways (ANA), is backing CNN’s tennis-themed show Open Court, ahead of the Toyko 2020 Summer Olympics.
Rakuten Adds Davis Cup to Its Portfolio
June 6, 2019
Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.
Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms
April 28, 2019
In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.
Prudential Shifts Into Cycling in HK: Insights
March 9, 2019
Prudential has become the title sponsor of international cycling series Six Day at Hong Kong Velodrome Park in a two-year deal reportedly worth US$600k as the circuit debuts…
