Tennis

Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads

January 27, 2019

Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.

Popular Baijiu Brand Signals Global Ambitions With Aussie Open Deal

October 11, 2018

Popular Chinese baijiu brand Luzhou Laojiao has scored a blockbuster deal as an associate sponsor with the Australian Open for the next five years.

Federer Strikes Commercial Jackpot With US$300m Uniqlo Deal

July 3, 2018

Swiss tennis legend Roger Federer has confirmed his apparel switch from long-term sponsors Nike to Uniqlo on the first day of Wimbledon when he arrived for his opening…

How Is Mercedes Performing In The Asian Sponsorship Race?

June 24, 2018

Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…

Which Celebrities Rule The Japanese Endorsement Market?

January 23, 2018

We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…

Racquet Sports Specialist Head Eyes China For Growth, Seals CTA Deal

December 13, 2017

The Chinese Tennis Association (CTA) has announced a four-year partnership with Head, beginning in 2018.

Ganten: Chinese Water Brand Shifting From Domestic To International

October 19, 2017

Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.

French Tennis Sponsors TV Star... But The Sport Softened In 2016

March 16, 2017

The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content

December 8, 2016

After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.