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Tennis
MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament
July 7, 2016
Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.
ESPN Gets Ambitious In India's Growing Sports Industry
June 2, 2016
With India’s buoyant sports industry in mind, global sports broadcaster ESPN will unveil a localised version of its mobile app in the nation, the first market outside the…
Big Spending Maruti Suzuki Finally Boards The IPL Fanfare
March 22, 2016
Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…
Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed
January 19, 2016
Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…
Uniqlo Sticks With Japanese Tennis Ace
January 8, 2016
Ahead of the season opening Grand Slam in Australia, Asian tennis star Kei Nishikori has renewed his long-term endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, which…
Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship
November 24, 2015
Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…
OUE Doubles Down in Racquet Sports After DBS Flip-Flops
November 12, 2015
Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of the Singapore Slammers, the city-state’s team for the next three seasons…
Huajin Securities Partners New WTA Tournament In China
October 8, 2015
The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…
Brand Nehwal Primed To Dominate In India
August 24, 2015
Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.
LeSports Secures MP & Silva Partnership
July 21, 2015
China’s premier digital sports broadcaster LeTv Sports is slated to acquire a raft of football rights following its partnership with MP & Silva.
