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Telecommunications (Telco)/Handsets
Unknown Chinese Smartphone Leagoo Partners Spurs To Grow Global Brand
August 23, 2017
In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…
Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India
August 15, 2017
Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…
PKL Strengthens Claim As South Asia's Cult Favourite
July 4, 2017
Sponsorship revenue for Pro Kabaddi League (PKL) has risen 320% and the number of advertisers has increased by three-fold in its fifth year, according to a leading Star…
Vivo Spends A Whopping US$330m To Retain IPL Title Rights
June 28, 2017
After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…
Major Handset Players Battle For IPL Title Sponsorship
June 23, 2017
The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…
Niche or desperate...? Huawei's Sponsorship Strategy in South Asia
June 22, 2017
Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…
FIFA Signs Up Asia's Biggest Sponsor
June 1, 2017
The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…
Logo Mayhem Diminishes IPL’s Effectiveness
May 23, 2017
The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…
Vivo Sprints Ahead In India’s Sports Sponsorship Market
May 9, 2017
Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).
Motorola Bites Into India’s Massive Cricket Sponsorship Industry
April 14, 2017
American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…
