Telecommunications (Telco)/Handsets

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.

Oppo Rumoured To Leave Major Cricket Sponsorship In India

July 13, 2019

A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…

Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China

May 23, 2019

Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…

Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms

April 28, 2019

In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…

Samsung Ambushes Rival Apple With Jimmy Fallon Content Campaign

March 30, 2019

South Korea’s Samsung has come up with a novel way to steal Apple’s media hype, following a spate of Apple announcements, by collaborating with Jimmy Fallon.

Apple Tugs Heartstrings at CNY To Open Chinese Wallets Again

January 29, 2019

In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…

Vivo Replaces Cloudfone As NBA’s Official Partner In the Philippines

December 13, 2018

Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.

Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market

December 13, 2018

Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.