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Telecommunications (Telco)/Handsets
Vivo Replaces Korean Star During Hallyu Embargo
November 21, 2016
Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.
Samsung Goes 360° With NY Times
November 2, 2016
Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…
Vivo Dislodges ZTE To Partner NBA China
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
Chinese Smartpone Maker Guns For Indonesia Market Dominance With FC Barcelona Partnership
July 26, 2016
Chinese smartphone maker Oppo, which first secured a three-year sponsorship with leading European football club FC Barcelona (FCB) last September, has clinched a two-year deal to become the…
Challenger Chinese Mobile ZTE Poised To Get Busy In Thailand
July 8, 2016
Chinese brand ZTE is optimistic about tripling its smartphone sales this year in Thailand to 900,000 sets, and becoming one of the top five brands in the category,…
Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment
July 4, 2016
Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.
LeEco Spices Up The Indian Smartphone Race With Bollywood Move
June 15, 2016
Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards which will be held in Madrid…
Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend
June 9, 2016
Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…
Money Wins In India As Death Knell Sounds For ILeague
May 23, 2016
With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…
