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Telecommunications (Telco)/Handsets
PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership
April 7, 2015
Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.
Top 10 Indian Premier League (IPL) Trends Ahead of Season 8
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
Huawei Partners Panama Football
March 26, 2015
Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…
KBO Seals New Title Partner
March 4, 2015
Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.
Huawei Rings In Mexican Football Partnership
February 16, 2015
Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.
LeTV Continues Entertainment-Tech Trend In China
January 30, 2015
Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…
HTC Dials Into E-sport Partnerships
January 26, 2015
Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.
Qatar Airways Partners Coca-Cola’s IPTL
November 27, 2014
Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.
Youku Tudou Bags The Voice Kids Exclusive Rights
November 13, 2014
Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…
Xiaomi Pumps In US$1 Billion For Content Creation
November 7, 2014
Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.
