Telecommunications (Telco)/Handsets

Xiaomi Pumps In US$1 Billion For Content Creation

November 7, 2014

Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.

Huawei Dives Deeper Into European Club Football

September 22, 2014

Chinese ICT giants Huawei has unveiled kit sponsorship deals with Atletico Madrid and Galatasaray.

Kings XI Punjab Scores Two New Partners

September 17, 2014

IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.

Micromax Partners BCCI

September 3, 2014

India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India for a fee…

HTC Partners Kings XI Punjab

September 1, 2014

Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…

Hisense Races Into Lotus F1 Partnership

August 29, 2014

China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.

Qbao.com Partners Real Sociedad

August 13, 2014

Spanish football club Real Sociedad has sealed a sponsorship deal reportedly worth US$1.6 million with Chinese mobile technology firm Qbao.com for its upcoming campaign.

Samsung Invests In Cycling Partnership

July 8, 2014

Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.