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Telecommunications (Telco)/Handsets
Liverpool Football Club Partners Xolo
January 6, 2014
Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…
Experts Predict China E-Commerce Boom
December 20, 2013
With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.
Microsoft Restrategises Its Mobile Apps Platform With Bollywood Partnership
December 12, 2013
Microsoft is making attempts to play catch up in the global mobile apps race by Apple and Google, at least in the Indian market, by collaborating with Bollywood…
Hugh Jackman Endorses Micromax’s Canvas Turbo
October 22, 2013
Indian mobile handset brand Micromax has snagged Hollywood star Hugh Jackman as brand ambassador for Canvas Turbo, the brand’s soon-to-be-launched smartphone.
Indian Designers Leap Onto Mobile Apps
October 15, 2013
The Indian fashion industry is finally on the mobile apps bandwagon. Four major homegrown couture labels have collaborated with local apps maker SnapLion to launch their own free…
Swansea AFC Scores LG Electronics Deal
October 14, 2013
Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.
ZTE Partners Houston Rockets
October 9, 2013
Leading NBA team Houston Rockets has officially announced China-based ZTE, as their official smartphone partner for the upcoming 2013-14 season.
Huawei Signs A Sponsorship Deal With Borussia Dortmund
August 19, 2013
China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.
Song Joong Ki Drives Instant Sales for Samsonite & Others
August 12, 2013
South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…
Fanstang brokers US$20m of East-West celebrity endorsement
July 22, 2013
Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…
