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Telecommunications (Telco)/Handsets
Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands
December 7, 2017
One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.
India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal
November 3, 2017
Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.
India’s Next Top Model Season 3 Rolls On With Less Sponsors
November 1, 2017
MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.
Brand IPL Continues to Climb: Hits US$5.3b
August 25, 2017
The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…
Unknown Chinese Smartphone Leagoo Partners Spurs To Grow Global Brand
August 23, 2017
In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…
Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India
August 15, 2017
Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…
PKL Strengthens Claim As South Asia's Cult Favourite
July 4, 2017
Sponsorship revenue for Pro Kabaddi League (PKL) has risen 320% and the number of advertisers has increased by three-fold in its fifth year, according to a leading Star…
Vivo Spends A Whopping US$330m To Retain IPL Title Rights
June 28, 2017
After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…
Major Handset Players Battle For IPL Title Sponsorship
June 23, 2017
The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…
Niche or desperate...? Huawei's Sponsorship Strategy in South Asia
June 22, 2017
Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…
