Register
to get articles and more to your inbox
News & insights
Archive
Directory
Telecommunications (Telco)/Handsets
Huawei Has Extra Busy Week With AFF Suzuki Cup Deal
November 9, 2018
The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.
Huawei / Honor Go Big Into Pop Culture
November 6, 2018
Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…
Airtel & NDTV Launch World’s First Live Channel For Smartphones
October 16, 2018
Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.
Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season
October 5, 2018
Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…
Asia’s Next Top Model's Record Audience Boosts Sponsors
September 5, 2018
In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.
Micromax Reconsiders Cricket Sponsorship
July 29, 2018
UAE Exchange is likely to replace Indian mobile handset brand Micromax as the title sponsor for the Asia Cup 2018 cricket tournament, according to Inside Sports.
Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports
July 5, 2018
With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?
January 17, 2018
The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?
