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Telecommunications (Telco)/Handsets
Apple Rolls Out Another Chinese New Year Short
February 3, 2021
Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…
French Footballer Breaks Huawei Deal Due To Human Rights Abuse
December 11, 2020
French football striker Antoine Griezmann has severed his commercial ties with Huawei, citing the reports that…
Vivo Shifts To Global Sport Sponsorship With UEFA Deal
October 22, 2020
Chinese smartphone giant Vivo has become an official partner of the next two editions of the…
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend
July 24, 2020
Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…
Google Pumps US$4.5b Into Reliance Jio Platforms
July 18, 2020
Google has become the latest major investor in the Reliance Industries-owned digital technology firm Jio Platforms,…
Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions
July 4, 2020
The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
Oppo Continues Backing World Cricket With ICC Deal
December 7, 2019
Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…
Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)
October 8, 2019
Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.
