Telecommunications (Telco)/Handsets

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…

Airtel & NDTV Launch World’s First Live Channel For Smartphones

October 16, 2018

Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.

Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season

October 5, 2018

Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…

Asia’s Next Top Model's Record Audience Boosts Sponsors

September 5, 2018

In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.

Micromax Reconsiders Cricket Sponsorship

July 29, 2018

UAE Exchange is likely to replace Indian mobile handset brand Micromax as the title sponsor for the Asia Cup 2018 cricket tournament, according to Inside Sports.

Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports

July 5, 2018

With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

2018 FIFA World Cup Scrabbles & Gets More Chinese Backing

June 11, 2018

Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.

FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?

January 17, 2018

The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?

FIFA Continues To Look For Sponsorship Dollars From The East

January 2, 2018

China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…