Register
to get articles and more to your inbox
News & insights
Archive
Directory
Telecommunications (Telco)/Handsets
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?
January 17, 2018
The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?
FIFA Continues To Look For Sponsorship Dollars From The East
January 2, 2018
China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands
December 7, 2017
One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.
India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal
November 3, 2017
Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.
India’s Next Top Model Season 3 Rolls On With Less Sponsors
November 1, 2017
MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.
Brand IPL Continues to Climb: Hits US$5.3b
August 25, 2017
The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…
Unknown Chinese Smartphone Leagoo Partners Spurs To Grow Global Brand
August 23, 2017
In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…
Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India
August 15, 2017
Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…
