Telecommunications (Telco)/Handsets

Vivo Leverages IPL’s Popularity; Market Share Doubles

April 27, 2019

The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…

Samsung Ambushes Rival Apple With Jimmy Fallon Content Campaign

March 30, 2019

South Korea’s Samsung has come up with a novel way to steal Apple’s media hype, following a spate of Apple announcements, by collaborating with Jimmy Fallon.

Apple Tugs Heartstrings at CNY To Open Chinese Wallets Again

January 29, 2019

In the face of flagging sales in China, Apple has reprised a similar Chinese New Year campaign to last year with an emotive short as the Year of…

Vivo Replaces Cloudfone As NBA’s Official Partner In the Philippines

December 13, 2018

Chinese smartphone Vivo has secured a multiyear sponsorship with the NBA in the Philippines, replacing homegrown smartphone brand Cloudfone.

Samsung Lands A Bumper US$45m CSL Shirt Sponsorship Deal, Boosting Investment In Chinese Market

December 13, 2018

Korean electronics giant Samsung has negotiated one of the biggest football shirt sponsorship deals in Asia with Chinese Super League’s (CSL) Jiangsu Suning Football Club.

Huawei Has Extra Busy Week With AFF Suzuki Cup Deal

November 9, 2018

The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.

Huawei / Honor Go Big Into Pop Culture

November 6, 2018

Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…

Airtel & NDTV Launch World’s First Live Channel For Smartphones

October 16, 2018

Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.

Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season

October 5, 2018

Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…

Asia’s Next Top Model's Record Audience Boosts Sponsors

September 5, 2018

In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.