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Telecommunications (Telco)/Handsets
Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions
July 4, 2020
The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
Oppo Continues Backing World Cricket With ICC Deal
December 7, 2019
Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…
Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)
October 8, 2019
Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.
EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal
July 26, 2019
India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.
Oppo Rumoured To Leave Major Cricket Sponsorship In India
July 13, 2019
A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…
Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China
May 23, 2019
Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…
Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms
April 28, 2019
In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.
Vivo Leverages IPL’s Popularity; Market Share Doubles
April 27, 2019
The Indian Premier League (IPL) wave has obviously worked for Chinese mobile brand Vivo as it doubled its market share in the nation’s smartphone segment in the first…
Samsung Ambushes Rival Apple With Jimmy Fallon Content Campaign
March 30, 2019
South Korea’s Samsung has come up with a novel way to steal Apple’s media hype, following a spate of Apple announcements, by collaborating with Jimmy Fallon.
