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Telecommunications (Telco)/Handsets
2021 Indian Premier League Sponsor Interest Booming Despite Pandemic
February 26, 2021
Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
Samsung Backs Own Inaugural Branded Mobile Film Festival
February 10, 2021
Samsung is rolling out its own branded film festival in Singapore to showcase the advanced photography…
Vivo Set To Sever Ties With IPL Due To Political Pressure
February 9, 2021
Indian Premier League (IPL) title sponsor Vivo is poised to rescind its deal with the Board…
Apple Rolls Out Another Chinese New Year Short
February 3, 2021
Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…
French Footballer Breaks Huawei Deal Due To Human Rights Abuse
December 11, 2020
French football striker Antoine Griezmann has severed his commercial ties with Huawei, citing the reports that…
Vivo Shifts To Global Sport Sponsorship With UEFA Deal
October 22, 2020
Chinese smartphone giant Vivo has become an official partner of the next two editions of the…
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend
July 24, 2020
Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…
Google Pumps US$4.5b Into Reliance Jio Platforms
July 18, 2020
Google has become the latest major investor in the Reliance Industries-owned digital technology firm Jio Platforms,…
