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Telecommunications (Telco)/Handsets
HTC Dials Into E-sport Partnerships
January 26, 2015
Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.
Qatar Airways Partners Coca-Cola’s IPTL
November 27, 2014
Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.
Youku Tudou Bags The Voice Kids Exclusive Rights
November 13, 2014
Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…
Xiaomi Pumps In US$1 Billion For Content Creation
November 7, 2014
Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.
Huawei Spending Spree Continues; Racks up first US Deal
October 29, 2014
Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.
Huawei Dives Deeper Into European Club Football
September 22, 2014
Chinese ICT giants Huawei has unveiled kit sponsorship deals with Atletico Madrid and Galatasaray.
Kings XI Punjab Scores Two New Partners
September 17, 2014
IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.
Micromax Partners BCCI
September 3, 2014
India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India for a fee…
HTC Partners Kings XI Punjab
September 1, 2014
Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…
Hisense Races Into Lotus F1 Partnership
August 29, 2014
China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.
