Technology

Line Aims To Drive Brand Partnerships On Back Of Video Content Growth (Thailand)

March 29, 2017

Line Thailand is going big on its free online video content service as the mobile messaging company aims to leverage the massive rise of domestic online video advertising…

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…

Baidu Guns For AR Dominance

March 2, 2017

Major Chinese search engine Baidu is poised to invest in AR beyond brand marketing to the travel, architecture and healthcare industries, as it diversifies from its online advertising…

Report: Measure Branded Content on Emotions, not just CTRs

February 24, 2017

Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.

La Liga Partners Emerging Fantasy Sports Platform, Ballr

February 23, 2017

Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.

Alibaba-owned UCWeb Banks On India’s Content Creators

February 21, 2017

Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.

Report: How To Impress China’s Mass Affluent Males

February 20, 2017

Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…