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Baidu Guns For AR Dominance
March 2, 2017
Major Chinese search engine Baidu is poised to invest in AR beyond brand marketing to the travel, architecture and healthcare industries, as it diversifies from its online advertising…
Report: Measure Branded Content on Emotions, not just CTRs
February 24, 2017
Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Alibaba-owned UCWeb Banks On India’s Content Creators
February 21, 2017
Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.
Report: How To Impress China’s Mass Affluent Males
February 20, 2017
Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…
Indian eSports Scores A Fairy Godfather
January 19, 2017
The emerging Indian eSports scene is poised for a massive boost in 2017, thanks to backing from entrepreneur Ronnie Screwvala.
Mashable Eyes A Slice Of China’s Branded Content With Tencent Collab
January 18, 2017
Digital media and entertainment player Mashable has set its eyes for a China launch, partnering with Tencent for localisation efforts.
Uber Hails The Man Utd Connection
January 13, 2017
Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.
Music Streamer Deezer Strikes A Chord With EPL Giant
December 14, 2016
Brands sponsoring popular playlists of music streaming platforms has been on the rise. However, Paris-based Deezer has rewritten the narrative by striking a partnership with an EPL powerhouse.
Chinese Basketball Clubs Unveil New Partnerships Despite Woes
October 18, 2016
Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…
