Technology

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

Is GoDaddy Pushing Into New Asian Markets Via Regional Deals?

October 24, 2017

AXN has announced cloud platform GoDaddy as a regional partner of Asia's Got Talent Season 2, building a Sponsorship investment pattern which aligns with its untapped Asian markets.

Sports Teams Leverage On Mobile Data To Improve Fan Experience

September 21, 2017

American sports teams are leading the charge to tap into the reams of data generated by fans using smartphones to enhance the stadium experience and deliver better marketing.

Real Madrid Gets Techy In China

September 13, 2017

Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.

Gaming & Ads Fuel Tencent's Q2 Earnings; AI On The Horizon

August 21, 2017

Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.

Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals

August 11, 2017

The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.

Traveloka Continues Sponsorship Spree

July 28, 2017

Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…