Technology

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.

Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals

August 11, 2017

The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.

Traveloka Continues Sponsorship Spree

July 28, 2017

Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…

Wearable usage set to double: what’s in it for the Sponsorship world?

June 29, 2017

The Wearable technology market has been growing steadily recently, with players from the Valley rubbing shoulders with a host of smaller companies and startups. But what's in it…

Big Brands Court Indian Badminton’s New Golden Boy

June 27, 2017

Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…

China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback

June 26, 2017

China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.

Time Warner Inc Splashes US$100m On Snapchat Content

June 19, 2017

Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.

NBA Eyes Expansion Into China’s Massive eSports Market

June 9, 2017

The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.

Tencent Leverages On Youth Factor For Its Web Movies

May 29, 2017

Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…