September 3, 2015
ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…
January 12, 2015
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.
August 28, 2014
This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…
July 3, 2014
In 2013, the Asian Sponsorship marketplace grew 7.3% on the back of a large increase in deal volume. But the growth didn’t come from expected quarters… Sport is…
May 7, 2014
In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…
April 2, 2014
Following on from ASN's interview with US brand giant, GE (General Electric) - and the revelations about how they've shifted almost half of their media budgets to (Branded)…
February 20, 2014
Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…
August 6, 2009
Marketing information group TNS will launch a series of reports measuring the sporting and entertainment preferences of consumers in Asia. The reports have been produced to evaluate sports…
June 15, 2009
Despite the global economic outlook for 2009, the Asia Sponsorship sector is expected to increase 10-12% , with total spending on sponsorships in the region to be about…
November 22, 2008
Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make Sponsorship market share gains through the global…