Southeast Asia

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…

MP & Silva Dissolution Leaves Landmark Southeast Asian Football Deals In A Fix

October 19, 2018

International sports agency MP & Silva has been wound up following a hearing at the UK’s High Court of Justice, putting two major Southeast Asian football deals in…

Report: Asian Content Production Spend Rises 80%

July 13, 2018

Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according…

Singtel Ramps Up Its eSports Game

July 11, 2018

Singtel has created its own esports league with the launch of the PVP eSports Championship, banking on the fast-growing Southeast Asia's eSports industry.

Indian Engineering Pioneer Kirloskar Bags Rare Sponsorship

July 6, 2018

Indian engineering conglomerate Kirloskar is backing CNN’s branded content series Going Green Heroes as it courts C-suite business decision makers and government functionaries in Southeast Asia.

Singapore-based eSports Team Flash Partners Lagardere To Milk Sponsorship Opportunities

June 3, 2018

With first-mover advantage, Singapore-based eSports organisation Team Flash eyes to become a major player in the largely untapped Southeast Asian market.