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Southeast Asia
Riot Games And MTV Bet On Southeast Asia’s eSports Rise
April 15, 2018
Leading video game publisher Riot Games will collaborate with MTV to launch Hyperplay, an esports and music festival in Singapore.
UnionPay Beefs Up Southeast Asian Sponsorship Game With ICC Deal
April 10, 2018
UnionPay has become a premium sponsor of the 2018 International Champions Cup pre-season football tournament in Singapore .
Top Southeast Asia eSports team Mineski Pro Partners AirAsia
January 26, 2018
AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.
Amorepacific Focuses On Southeast Asia
September 19, 2017
South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up…
Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase
July 17, 2017
Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Vice Network Eyes India As It Stamps Footprints Across The Globe
June 23, 2016
One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.
Content Network, Vice, Eyes India As It Stamps Footprints Across The Globe
June 23, 2016
One of the most influential pop-culture media outlets in the world, Vice, is set to expand eastwards as it opens a new bureau and production hub in Mumbai.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment
March 25, 2015
In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…
