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Southeast Asia
Study: Southeast Asian Marketers Braced For An Uncertain 2020
November 30, 2019
Over 75% of marketers in Southeast Asia say that new customer growth is slow or stagnant…
Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales
October 1, 2019
Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
Blockchain First: Superbloke Game Raises Profile With Manchester City
August 27, 2019
South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia
August 17, 2019
Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers
July 31, 2019
Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.
China’s UnionPay Nets Landmark Basketball Deal In Philippines
July 13, 2019
UnionPay is backing the Philippine Basketball Association (PBA) after inking a season-long deal reportedly worth US$225k to become the league’s first official payment partner.
Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia
July 3, 2019
Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.
Indonesia and Australia Consider 2034 FIFA World Cup Bid
June 28, 2019
Football officials from Australia and Indonesia have discussed the possibility of lodging a joint bid to host the 2034 FIFA World Cup.
Lazada Plugs Shoppertainment Across Southeast Asia
March 21, 2019
As part of Lazada’s seventh birthday celebration, the e-retailer will debut with a brand-owned Super Party music gig in Indonesia.
Challenger OTT iflix Invests US$5m Into Short Form Content
December 10, 2018
Challenger OTT’s platform iflix is pumping US$5 million to launch a Creators Hub with Next 10 Ventures, a venture group focused on the creator economy.
