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Southeast Asia
Vissel Kobe Joins The Rakuten Empire
December 9, 2014
Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, Crimson Football Club…
Gaming Leads Korea’s Soft Power Exports
April 16, 2014
Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.
NBA Goes Milky In Southeast Asia
March 6, 2014
The National Basketball Association (NBA) has announced a Southeast Asian focused partnership deal with Dutch dairy firm Royal FrieslandCampina.
King’s Cup Golf Tournament Scores More Sponsors
December 2, 2013
The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…
Qatar Airways Becomes FC Barcelona’s Asian Tour Sponsor
July 3, 2013
Qatar Airways, the first commercial shirt sponsor of La Liga champions FC Barcelona, signs on as the official title sponsor of the club’s lucrative pre-season Asian tour in…
AirAsia pounces on ASEAN Basketball League deal
September 7, 2010
AirAsia has increased its involvement with the Asean Basketball League (ABL), becoming the new title sponsor for the 2010/11 season.
AirAsia Sponsors ASEAN Basketball League
October 15, 2009
AirAsia has become the official airline partner of the ASEAN Basketball League and will provide free in-season flights for players and staff.
