Retailer/E-commerce

Asian E-Commerce Firm Eyes Singapore Growth With Local Starlet Endorsement

August 16, 2016

Asian e-commerce player Qoo10 has secured its first regional endorsement deal, in Singapore, with emerging 22-year-old local actress-model Carrie Wong.

India’s Branded Content Industry Boosted By Recent Partnerships

August 12, 2016

India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.

Major Chinese Corporations Poised To Take Over Fallen Serie A Giant

July 1, 2016

Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Rugby Union Revolution Engulfs China

April 12, 2016

While Football and Basketball has captured the attention of the masses in China, Rugby (Union) has been lagging far behind…however, this is poised for a change as Alisports…

Colgate MaxFresh Sparkles With Ranveer Singh

March 17, 2016

Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.

Flipkart Banks On Native Ad Platform

March 3, 2016

Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…

Emerging Delivery Startup Gets A Lift From TV Star

February 16, 2016

Transportation and food delivery services app Jugnoo has sealed a deal with leading television anchor and actor Saumya Tandon as its brand ambassador.

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…