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Celebrity (non-sport)/Music artist: Band
Oscar Winner Backs India’s Rio Olympics Campaign
May 13, 2016
World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.
Kumho Guns For Millennial Traction With Psy Collab
April 21, 2016
Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it brand awareness amongst…
Tourism Malaysia Picks Homegrown Mandopop Star As Brand Ambassador In China
March 4, 2016
Hong Kong-based Malaysian pop musician Shila Amzah has become the latest Tourism Malaysia Ambassador in the Chinese market.
SunkistC500 Banks On Myanmar Diva For Competitive Edge
January 21, 2016
Bubbly Myanmar pop diva Phyu Phyu Kyaw Thein, 34, who happens to be a trained doctor, has bagged a brand endorsement with SunkistC500.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
DHL Builds Brand Awareness By Localising Global Partnerships
December 2, 2015
Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…
ASN INTERVIEW: Challenger brand Puma is Highly Selective; Looks For Brand DNA Fit Above All Else
November 30, 2015
Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
Nepa Buys Into The iKON Hype
June 16, 2015
The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…
MLB Continues Batting For Youth As It Expands In China
April 20, 2015
Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…
