Celebrity (non-sport)/Music artist: Band

Chinese Entertainment Giants Bet Big On VR With American Partnership

June 1, 2016

American virtual reality (VR) company Jaunt Inc. has moved into the Chinese entertainment industry, sealing major partnerships with Shanghai Media Group (SMG) and China Media Capital (CMC), two…

Oscar Winner Backs India’s Rio Olympics Campaign

May 13, 2016

World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.

Kumho Guns For Millennial Traction With Psy Collab

April 21, 2016

Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it brand awareness amongst…

Tourism Malaysia Picks Homegrown Mandopop Star As Brand Ambassador In China

March 4, 2016

Hong Kong-based Malaysian pop musician Shila Amzah has become the latest Tourism Malaysia Ambassador in the Chinese market.

SunkistC500 Banks On Myanmar Diva For Competitive Edge

January 21, 2016

Bubbly Myanmar pop diva Phyu Phyu Kyaw Thein, 34, who happens to be a trained doctor, has bagged a brand endorsement with SunkistC500.

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

ASN INTERVIEW: Challenger brand Puma is Highly Selective; Looks For Brand DNA Fit Above All Else

November 30, 2015

Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…

New K-Pop Band Strikes Fried Chicken Endorsement Lottery

August 14, 2015

MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…