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Celebrity (non-sport)/Music artist: Band
SunkistC500 Banks On Myanmar Diva For Competitive Edge
January 21, 2016
Bubbly Myanmar pop diva Phyu Phyu Kyaw Thein, 34, who happens to be a trained doctor, has bagged a brand endorsement with SunkistC500.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
DHL Builds Brand Awareness By Localising Global Partnerships
December 2, 2015
Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…
ASN INTERVIEW: Challenger brand Puma is Highly Selective; Looks For Brand DNA Fit Above All Else
November 30, 2015
Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
Nepa Buys Into The iKON Hype
June 16, 2015
The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…
MLB Continues Batting For Youth As It Expands In China
April 20, 2015
Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…
Sayonara Psy. Meet the new Korean Wave of Endorsements: EXO
February 25, 2015
A relative newcomer to the Korean boy band scene, EXO, is proving it can move the needle for commercial endorsements as well as album sales.
Asians still prefer Western Pop over Local
January 8, 2015
Australian-based music streaming platform Guvera, which is currently available in 20 nations, has released a behavioural study on users from Singapore, Indonesia, Malaysia, the Philippines and Hong Kong.
What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?
December 19, 2014
Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…
