Celebrity (non-sport)/Music artist: Band

K-Pop’s Winners For The Rio Olympics

August 11, 2016

While the 12,500-strong atheletes in Rio are familiar with the leading role Samsung has in the Olympics…how has K-pop fared with the Olympics?

Will Hallyu Pay The Price For Korea-China Missile Shield Spat?

August 5, 2016

The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.

Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market

July 14, 2016

Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…

Chinese Entertainment Giants Bet Big On VR With American Partnership

June 1, 2016

American virtual reality (VR) company Jaunt Inc. has moved into the Chinese entertainment industry, sealing major partnerships with Shanghai Media Group (SMG) and China Media Capital (CMC), two…

Oscar Winner Backs India’s Rio Olympics Campaign

May 13, 2016

World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.

Kumho Guns For Millennial Traction With Psy Collab

April 21, 2016

Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it brand awareness amongst…

Tourism Malaysia Picks Homegrown Mandopop Star As Brand Ambassador In China

March 4, 2016

Hong Kong-based Malaysian pop musician Shila Amzah has become the latest Tourism Malaysia Ambassador in the Chinese market.

SunkistC500 Banks On Myanmar Diva For Competitive Edge

January 21, 2016

Bubbly Myanmar pop diva Phyu Phyu Kyaw Thein, 34, who happens to be a trained doctor, has bagged a brand endorsement with SunkistC500.

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…