Celebrity (non-sport)/Music artist: Band

TikTok Spotlight Uncovers Asian Indie Musical Acts

April 10, 2019

Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Malaysian Private Education Group INTI Strikes A K-Pop Deal

January 10, 2019

Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…

South Korean Entertainment Major CJ Poised For A New Music Venture

August 4, 2018

South Korea’s largest entertainment conglomerate CJ E &M is poised to launch a joint venture music company with Big Hit Entertainment, the agency behind internationally acclaimed K-pop boy…

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

Shakira Fans Go On A Global Treasure Hunt

May 24, 2017

Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.

Major Rum Brand Goes Incognito For Latest Digital Campaign

August 25, 2016

While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…