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Celebrity (non-sport)/Music artist: Band
Puma Blends Celebrity Into Digital Content In China
March 17, 2019
Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.
Malaysian Private Education Group INTI Strikes A K-Pop Deal
January 10, 2019
Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.
Family Brand Kia Switches to K-Pop, Post-Olympics
January 4, 2019
After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…
Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement
December 4, 2018
E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…
South Korean Entertainment Major CJ Poised For A New Music Venture
August 4, 2018
South Korea’s largest entertainment conglomerate CJ E &M is poised to launch a joint venture music company with Big Hit Entertainment, the agency behind internationally acclaimed K-pop boy…
What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?
March 22, 2018
Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.
Shakira Fans Go On A Global Treasure Hunt
May 24, 2017
Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.
Major Rum Brand Goes Incognito For Latest Digital Campaign
August 25, 2016
While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…
Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts
August 19, 2016
Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.
Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors
August 15, 2016
Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.
