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Celebrity (non-sport)/Music artist: Band
SMG & STO Bank On Tried & Tested K-Pop Celebrity Endorsements For Seoul Syndrome Campaign
September 29, 2026
The Seoul Metropolitan Government (SMG) and Seoul Tourism Organization (STO) have recently made Karina and Winter…
Gyeongju City Makes K-Pop Girl Group Rescene Its Official Tourism Ambassador
July 6, 2026
South Korea’s Gyeongju City has made K-pop girl group Rescene the city’s official tourism ambassador. Besides this endorsement deal,…
Lotte Wellfood’s Pepero Renews Stray Kids’ Global Endorsement Partnership
June 30, 2026
South Korean confectionery behemoth Lotte Wellfood has extended its Pepero snack brand’s global partnership with internationally…
Oreo Strikes Global BTS Partnership
June 4, 2026
Oreo has bagged a landmark global snacking partnership with K-pop sensation BTS. The partnership sees a…
Chanel Scores BTS Jung Kook’s Global Endorsement
December 19, 2025
Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…
Hyundai Duty Free Replaces NewJeans With QWER As Brand Ambassadors
July 10, 2025
Fresh from winning the favourite girl band award at 34th Seoul Music Awards last month, QWER…
Lego China Bags Celebrity Endorsement From Mayday’s Ashin
May 22, 2025
After securing two major brand collaborations with Starbucks and SK-II with his band in quick succession,…
SK-II Collaborates With Asian Band Mayday
May 13, 2025
Ahead of “I Love You Day” on 20th May, Japanese cosmetic brand SK-II has clinched a celebrity…
Ottogi Corporation Makes BTS’ Jin Global Brand Ambassador For Jin Ramen
March 14, 2025
Ottogi Corporation, which made BTS’ star Jin its global brand ambassador for Jin Ramen late last…
Calvin Klein Goes The Familiar K-Pop Endorsement Route
October 2, 2024
Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…
